I design visual brand identities and websites based on personality and emotions and human connections.

I craft custom visual brand identity & website design based on emotional connections & personality.

Focused on crafting relatable and emotionally engaged designs that resonate with people.

Hi, I'm Elena.

Brand and Web Designer

A hero image of a website design for a real estate agent.
Billboard mock up design with Gragnano pasta bar banner.
Mock up with devices, a phone and a tablet of a marketing design, with a presentation slide for Aer Lingus
Business card design for a pasta restaurant.
Manu design for a pasta restaurant - appetizer, cocktail and mains menu.

Hiya! I'm a Brand and Web designer based in Toronto but working worldwide (thank you, freelance gods!)

My strength and passion lie in noticing and translating emotions and behaviours into intuitive and visually beautiful design.

I specialize in developing visual brand identity elements and user-friendly website design through comprehensive market and audience research. My work is focused on helping small businesses achieve their goals and adapting to diverse types of projects with efficiency, structure, and strategy.

One of my favourite things about being a designer is working with curious and driven people whose products enhance hospitality industry and elevate experiences.

About me
What I do:
What I'm looking for:
When not working:

I design visual brand identities, custom logos, user-friendly websites and marketing assets for small business worldwide.

To grow into an expert hospitality brand designer alongside curious and inclusive team.

I'm probably listening to poscasts , checking flights to Ireland and the UK for my next trip, quoting Miranda in my conversations, city-gazing, or creating a new concept design .
Brand and Web Designer
Elena Ilyukhina
Featured Projects
Brand Stationery mock up with a poster, card and a phone. Showcasing brand design for Reality Prototyping coaching and a mobile website design.
Poster design mockup on a concrete wall. The poster design for Reality Prototyping coaching with their tagline.
Brand Design
With Reality Prototyping© being a B2C business, the goal was to increase awareness of the program among the Product Design community by aligning brand strategy to business strategy and creating more engaging visuals and interfaces.
Reality Prototyping© Coaching Program for Designers
Reality Prototyping© is a self-paced coaching program for Product Designers to level up in their careers by prototyping themselves through a 3 step framework to increase self-awareness, confidence and ultimately product impact by doing meaningful work.
Billboard mock up with four posters for Gragnano pasta bar. Branding for a restaurant.
Layout of cards with the logo design
Brand Identity
Gragnano Pasta Bar Concept Design
Logo Design
A minimal logo that reflects the soul and idea behind the project — to simplify cooking to make it accessible to everyone.
Pass the RimChi supper club
This concept design was born out of a love of food, inspired by favourite local places and sweet memories of travels. It was my chance to create a place I’d love to visit.
Design Services
Presentation design mock up with four cards and a tablet with pitch deck design.
A laptop on a table mock up with the website design for Reality Prototyping coaching.
Restaurant front mock up with branding design for Gragnano pasta restaurant.

Website design

Marketing Design

Starting at $750
Starting at $350

Branding design

Starting at $1,150
Passion Projects
Brand Dicovery Kit cover, showcasing the workbook.
The Brand Discovery Kit is a digital workbook with practical tools and exercises, designed to help freelancers, small business owners and entrepreneurs build a solid foundation for their brand.

As a result, you will be left with your brand's resume ready to be shared with any specialist or business you’d like to work with and be able to find YOUR clients because you’ll know who they are and where to find them.
A cover banner showing the illustrations of plants and a mushroom.
Like every family, this PlantFam has an array of personalities and characters. Which one are you today, a silly Toadstool or a gentle Snowdrop?

Created through doodling, these illustrations will add lightness and personality to any design project, big or small.
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