Case Study - Logo Design
(02)
Project Details
Role
Duration
Tools
3 weeks
Pass The RimChi - supper club and culinary experience
Client
Brand Designer
The Problem
The Goal
Lack of recognizable branding that would level up the Instagram page and make the project more appealing to a wider audience.
Start the re-branding of the Instagram page with a new logo, to reach a bigger audience, and eventually create an at-home supper club that will be open for people to attend.
Design a minimal logo that will reflect the soul and idea behind the project — to simplify cooking to make it accessible to everyone.
The new logo should complement the authentic, relatable, simple and easy aesthetic and message of the brand.
The new logo should complement the authentic, relatable, simple and easy aesthetic and message of the brand.
The Brief
Moodboard
Design Process
• Use questionnaires to learn more about the client and the desired result of the project
• Conduct research on the food-related market and pull out the main inspiration that follows the client's wishes
• Present mood boards and rough drafts of ideas to the client to involve them in the project development
• Conduct research on the food-related market and pull out the main inspiration that follows the client's wishes
• Present mood boards and rough drafts of ideas to the client to involve them in the project development
Result
The herb illustration and chosen colour palette reflect the authentic, "homey" aesthetic of the cooking style of the client and follow their main wishes and vision of the design.
Client Feedback
Elena!! I love love LOVE the logo! You cracked it!!!! It really represents my food!
Thank you so much for taking on the feedback so well and for your hard work!
Beyond appreciated!
Thank youuuu!
Thank you so much for taking on the feedback so well and for your hard work!
Beyond appreciated!
Thank youuuu!
Founder and chef behind Pass the RimChi
RIMA J.
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